David Mark Reed
PO Box 1765
Santa Teresa, New Mexico 88008

cell phone: 915.449.7119
fax service: 480 247-5805

E-mail: or

Experienced, innovative journalist seeking challenging position where he can continue utilizing creative solutions to grow web traffic and revenues for a progressive information company.


• Online Director
Texas-New Mexico Newspaper Partnership

El Paso Times
, El Paso, Texas

Major accomplishments: Created major producer of online revenue by assigning value to web properties. Increased revenues and web traffic with innovative content, including video, and text alerts. Winner of first MediaNews Group Interactive innovation award for creative combination of online and print publishing.

• Director of StarNet
Arizona Daily Star
, Tucson, Arizona

Major accomplishments: turned around Pulitzer Publishing’s portion of JOA operation from $1 million per year loss to profit of more than $2 million in two years. Increased page views 64%. Site won several regional and national awards. Introduced live audiocasts of high school football games and video reporting.

• Executive Editor, Kentucky.Com
Lexington Herald-Leader
, Lexington, Kentucky

Major accomplishments: Created online news operation with regional online portals KentuckyConnect.Com and Kentucky.Com. Nominated for Knight-Ridder Excellence award three consecutive years. Sites won several regional awards and national Newspaper Association of America Edgie Award. First Knight-Ridder web site to become cash-flow positive. First to use animated graphics and video reporting.

• Administrative Editor,
Lexington Herald-Leader
, Lexington, Kentucky

Major accomplishments: managed $9 million newsroom budget. Administered and negotiated contracts with the Newspaper Guild local and managed newsroom assets.

• Prior positions: Director of Library Services. Installed Knight-Ridder’s first remote electronic library system and revamped newspaper’s local library operation. Director of TelePress. Created and developed KnightRidder research and development project to operate text service on three local cable TV channels, presenting classified advertising, news (local and national), sports, stock market information and animated graphics and full video advertising. Television Critic and columnist. Covered all aspects of television broadcasting (show reviews, celebrity news and interviews and business operations). Played an influential role with coverage of cable television franchise award in Lexington.


National Endowment for the Humanities fellowship to study at the Edward R. Murrow Center for Public Diplomacy at the Fletcher School of Law and Diplomacy, jointly operated by Tufts and Harvard Universities. Attended Lexington (KY) Baptist College and Ashland (KY) Community College.


Founder Central Kentucky Computer Society, Lexington, KY. Founder SeniorNet Learning Center, Lexington, KY. Former president Bluegrass professional chapter of Society of Professional Journalists, Lexington, KY. Served on Apple Computer advisory group for three years.

References available upon request


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