David Mark Reed
PO Box 1765
Santa Teresa, New Mexico 88008
cell phone: 915.449.7119
fax service: 480 247-5805

E-mail: or


May 2006 – March 2009

Online Director for the El Paso Times and the Texas-New Mexico Newspaper Partnership. Part of Media News Group. Hired to transform online division into major producer of revenue. Began by assigning high value to online advertising, raising rates as much as 400% in some sections and adding original online content in addition to expanding content from newspaper. Revenue grew at a strong pace and page views and unique users were up more than 30% year over year. Responsible for direction of El Paso Times and seven online operations in New Mexico for MediaNews Group Interactive. Introduced blogs, video, newsletters and mobile service, including text alerts.

May 2000-July 2005

Director of StarNet for the Arizona Daily Star in Tucson, Arizona. Hired to manage transition from ISP (internet service provider) to ad-based news web site for Pulitzer's half of JOA operation. Operation turned around from losing nearly $1 million to a profit in 2004 of nearly $2 million. Operation won many state, regional and national awards. Page views grew 64% and unique users more than doubled. Introduced video production, live audiocasts of high school football, original online content and many other innovations.

1975 to May 2000

Various positions at the Lexington Herald-Leader, a Knight Ridder newspaper, in Lexington, Kentucky.

Created and as regional online portals in 1995 as part of Knight Ridder's digital network. Served as Executive Producer and Editor of the sites. The web sites became dominant leaders in the region and won many regional awards as well as an NAA Edgie award. I was nominated for a Knight Ridder Excellence award three consecutive years.

Served as assistant to the managing editor and as administrative editor the newsroom. Managed $9 million newsroom budget, administered and negotiated contracts with the Newspaper Guild local and managed newsroom assets.

Served as Director of Library Services, installing Knight Ridder's first remote electronic library system. Involved in marketing of electronic library services and revamping newspaper's internal library systems.

Director of TelePress, Knight Ridder's research and development project. Operated text service three local cable channels to determine threat of cable television to newspaper classified advertising base. The three channels presented classified advertising, news (local and national), sports, stock market information and animated graphic advertising as well as full video advertising. In charge of all aspects of the project, including advertising sales and promotion.

Television critic and columnist. Covered all aspects of television broadcasting, show reviews and business operations of local stations. Played an influential role with coverage of cable television franchise decision in Lexington. Created successful new Sunday television listings section for newspaper.

Weekender editor. Edited weekend entertainment and event tabloid and wrote various articles, including series on trip to Cuba as part of the first group of Americans allowed in the country during the Carter administration.

 February 1972 - 1975

Executive Editor and assistant to the Publisher, Inside Kentucky Sports magazine, Lexington, Kentucky. Jim Host & Associates (now Host Communications) In charge of development and marketing of 48 to 120-page monthly full-color publication on sports in Kentucky. Also involved with specialty magazine publishing for industry associations such of the Kentucky Association of Highway Contractors, the Kentucky Society of Professional Engineers and the Kentucky Bar Association. Worked with Host to obtain broadcast rights to University of Kentucky athletics, which led to firm becoming national leader in collegiate sports broadcasting networking.


Lexington Herald-Leader. Served as sports writer and columnist, covered University of Kentucky athletics, 21 other state colleges as well as Cincinnati Reds baseball and professional basketball.


Ashland Daily Independent, Ashland, Kentucky. Sports writer


Lexington Herald-Leader. Sports writer and sports copy desk. Covered high school athletics


Ashland Daily Independent. Sports writer and sports copy desk


While in high school wrote free-lance sports columns on eastern Kentucky high school teams for Louisville (KY) Courier-Journal, Lexington Herald-Leader, Ashland Daily Independent, Huntington (WV) Herald-Dispatch, Ironton (OH) Tribune and various weekly newspapers.

Personal Activities and Interests

Founded the Central Kentucky Computer Society, a non-profit educational organization to help create an understanding of technology. Grew from nine members to 1,400 over six-year period. Served as president of organization and computer show czar (actual title) of CompuLex series of annual events held at Lexington Civic Center attracting up to 6,000 attendees and featured national speakers.

Founded Lexington's SeniorNet Computing Learning Center which provides computer experience and education to seniors. Obtained grant from IBM and others to provide this service which still exists in Lexington.

Served in various offices, including president, of Bluegrass Chapter of the Society of Professional Journalist in Lexington

Freelance writing for BYTE magazine and BYTE Week, a technical newsletter published by BYTE. Covered national computing events for the magazine and newsletter. McGraw-Hill closed publications in 1990s.

Served on Apple Computer user advisory board for three years. Provided limited consulting work for computer companies in the 1980s and 90s - Intuit, Lexmark, Symantec, Microsoft were among the companies.

Speaker at various industry functions and conventions over the years, including Inland Press Association, NAA Connections and international conference on new technology.

Member of Society of Professional Journalists (former chapter president); honorary member of Bluegrass Society of MBAs.


1978 - National Endowment for the Humanities Fellowship to study at the Edward R. Murrow Center for Public Diplomacy at the Fletcher School of Law and Diplomacy which is jointly operated by Tufts and Harvard universities Attended University of Kentucky, Lexington; Lexington (KY) Baptist College; Ashland (KY) Community College.


Available upon request

Copyright  Know the Net, PO Box 1765, Santa Teresa, New Mexico 88008 USA. All Rights Reserved.